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by Andrew Benett : Consumed: Rethinking Business in the Era of Mindful Spending

ISBN : #023010178X | Date : 2010-07-06

Description :

PDF-3398c | As the effects of the global recession linger, consumers everywhere are changing their purchasing patterns, paying greater attention to what and why they are buying, and from whom. While many feel rampant spending is hard-wired into the modern psyche and that we will be back to our wasteful ways soon enough, there are clear indications of a permanent shift in the way we shop. Even before the econo… Consumed: Rethinking Business in the Era of Mindful Spending


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Consumed: Rethinking Business in the Era of Mindful Spending by by Andrew Benett

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Pricing Human Capital Developing Managing Ebook PDF 3615002db

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by Stephan M Liozu : Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills

ISBN : # | Date : 2015-07-03

Description :

PDF-2e907 | The pricing profession has come a long way: from having a pure clerical function back in the 1970s to a more strategic one today, pricing professionals are increasingly accepted as fully fledged members of marketing and finance teams. However, in many of these organizations, pricing professionals are often misunderstood and neglected from a career and talent perspective. Furthermore, the literatur… Pricing and Human Capital: A Guide to Developing a Pricing Career, Managing Pricing Teams, and Developing Pricing Skills


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India Reloaded Inside Resurgent Consumer PDF 1841480eb

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India Reloaded: Inside India’s Resurgent Consumer Market PDF




by D. Sinha : India Reloaded: Inside India’s Resurgent Consumer Market

ISBN : #1137367091 | Date : 2015-06-26

Description :

PDF-9ff91 | Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, m… India Reloaded: Inside India’s Resurgent Consumer Market


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India Reloaded: Inside India’s Resurgent Consumer Market by by D. Sinha

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by Constant Berkhout : Retail Marketing Strategy: Delivering Shopper Delight

ISBN : #0749476915 | Date : 2015-11-28

Description :

PDF-8ebfa | Retail operated comfortably for years using concepts governing physical retail environments.  However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.Retail Marketing Strategy bases shopper marketing strategy on customer in… Retail Marketing Strategy: Delivering Shopper Delight


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Retail Marketing Strategy: Delivering Shopper Delight by by Constant Berkhout

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by Al Ries : The 22 Immutable Laws of Branding

ISBN : #1861976054 | Date : 2000-04-01

Description :

PDF-04c1e | Here is a definitive text on branding, from the renowned marketing guru and bestselling author of “Positioning” and “The 22 Immutable Laws of Marketing”. 30-50 illustrations. National ads/media…. The 22 Immutable Laws of Branding


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The 22 Immutable Laws of Branding by by Al Ries

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Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands PDF




by Lars Finskud : Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands

ISBN : #1842030256 | Date : 2000-07-01

Description :

PDF-2c0dd | Well-developed brands are a valuable asset for companies. Leading brands generate returns for their owners that are disproportionately greater than the relative sizes of competitive businesses. And future growth will to a large extent be driven by consumer knowledge, consumer-company relationships and other intangibles – elements that are anchored in the brand. In this book, Lars Finskud provides … Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands


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Dynamic Brands: Creating Value and Lasting Competitive Advantage with Brands by by Lars Finskud

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Thriving New World Economy Perspectives PDF 62bca3e49

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Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




: Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

ISBN : #331924146X | Date : 2015-10-21

Description :

PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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Consumer Behavior Marketing Renditions Translation PDF A2f6d83b4

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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) PDF




by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU : Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)

ISBN : #7810446215 | Date : 2000-01-01

Description :

PDF-02a32 | … Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)


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[Pub.62MjI] Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) PDF | by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU


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Customers Keeps Powerful Strategies Friends PDF 57d2ac938

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Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever PDF




by Lois K. Geller : Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever

ISBN : #1580625614 | Date : 2001-12

Description :

PDF-e54e9 | Today’s retail marketplace is a vast sea of products, services, and wannabe brands. But even the catchiest slogans and biggest selections won’t capture the buyer’s loyalty if they don’t establish a personal “connection.” And there’s no closer connection than friendship. Author and entrepreneur Lois K. Geller has found a surefire way to raise your brand above the others. Her philosophy – so sim… Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever


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Customers for Keeps: 8 Powerful Strategies to Turn Customers Into Friends and Keep Them Forever by by Lois K. Geller

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Lead Generation Handbook Thought Prospects PDF B85545335

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Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost PDF




by Robin Johnston : Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost

ISBN : #0595387233 | Date : 2006-03-20

Description :

PDF-03496 | Whether you are the sole proprietor of a small professional services firm or a business development manager with a corporate giant, the chances are good that lead generation is at the top of your list of marketing priorities. For most businesses, getting new business is challenging and, executed poorly, can consume time and financial resources far more quickly than sales are able to sustain. And i… Lead Generation Handbook: 63 Ways You Might Not Have Thought Of To Get More Prospects, More Quickly, At Less Cost


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Value Creation Internet Things Industrial PDF 43f83903c

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Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution PDF




by Alexander Manu : Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution

ISBN : #1472451813 | Date : 2015-08-28

Description :

PDF-31d16 | We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior economy is a model where behavior is the only goal of our actions, and where intrinsic motivation is the … Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution


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Value Creation and the Internet of Things: How the Behavior Economy will Shape the 4th Industrial Revolution by by Alexander Manu

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Strategic Advertising Management Larry Percy PDF D070b134a

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Strategic Advertising Management PDF




by Larry Percy : Strategic Advertising Management

ISBN : #0199274894 | Date : 2005-08-11

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PDF-646a3 | The second edition of Percy and Elliott’s Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective adver… Strategic Advertising Management


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Strategic Advertising Management by by Larry Percy

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Behavioral Economy Consumption Prediction Method PDF 3698c18a9

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Behavioral Economy And Consumption Behavioral Prediction Method PDF




by JOHNNY CH LOK : Behavioral Economy And Consumption Behavioral Prediction Method

ISBN : #1521915776 | Date : 2017-07-23

Description :

PDF-e0e56 | In this book, it divides part one and part two and part three and part four. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior e… Behavioral Economy And Consumption Behavioral Prediction Method


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Behavioral Economy And Consumption Behavioral Prediction Method by by JOHNNY CH LOK

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Authentic Selling: How to boost your sales performance by being yourself PDF




by Guy Anastaze : Authentic Selling: How to boost your sales performance by being yourself

ISBN : #1909623989 | Date : 2015-10-12

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PDF-1618d | Boost your sales performance by coaching your clients through an authentic, respectful and empathetic journey to success. Be proud of being a seller by taking your life in hand, knowing why you do what you do and taking care of yourself. Focus on the essentials of your life and your sales profession…. Authentic Selling: How to boost your sales performance by being yourself


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Consumer Behavior Building Marketing Strategy PDF 2f79ce302

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Consumer Behavior: Building Marketing Strategy PDF




by aa : Consumer Behavior: Building Marketing Strategy

ISBN : # | Date : 1994

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PDF-8893c | … Consumer Behavior: Building Marketing Strategy


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