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by BusinessNews Publishing : Summary: Collapse of Distinction: Review and Analysis of McKain’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-b3cd6 | The must-read summary of Scott McKain’s book: “Collapse of Distinction: Stand Out and Move Up While Your Competition Fails”.This complete summary of the ideas from Scott McKain’s book “Collapse of Distinction” shows that instead of standardised products, customers crave distinction. They want products that stand out for all the right reasons because they are delivered by companies which are fanati… Summary: Collapse of Distinction: Review and Analysis of McKain’s Book


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Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy PDF




by Del I Hawkins : Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy

ISBN : #0256094101 | Date : 1980

Description :

PDF-2d33b | … Consumer Behavior/Consumer Behaviour: Implications for Marketing Strategy


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Summary: What Customers Really Want: Review and Analysis of McKain’s Book PDF




by BusinessNews Publishing : Summary: What Customers Really Want: Review and Analysis of McKain’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-a1d14 | The must-read summary of Scott McKain’s book: “What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave”.This complete summary of the ideas from Scott McKain’s book “What Customers Really Want” shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal c… Summary: What Customers Really Want: Review and Analysis of McKain’s Book


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International Marketing Strategy: Analysis, Development and Implementation PDF




by Chris Phillips : International Marketing Strategy: Analysis, Development and Implementation

ISBN : #1861522207 | Date : 1994-10

Description :

PDF-83951 | This textbook sets out the context, techniques and strategies involved in successful international marketing. It breaks down the area into three main parts: analysis – including trading environment, market considerations, research and opportunities; development – including planning, standardization, entry strategies; and implementation – including product strategy, international communication, dis… International Marketing Strategy: Analysis, Development and Implementation


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by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : # | Date : 2016-04-30

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Erfolgsauswirkungen Vertriebsstruktur Mehrkanalkontext Schriftenreihe Marktorientierte PDF Ef831e963

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Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition) PDF




by Stephan Mühlhäuser : Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)

ISBN : #3658149760 | Date : 2016-08-12

Description :

PDF-98075 | Stephan Mühlhäuser zeigt auf, dass die Gestaltung der Vertriebsstruktur die Grundlage für den Vertriebserfolg darstellt. Anhand zweier branchenübergreifender Studien werden die Erfolgsauswirkungen verschiedener Ausprägungen der Vertriebsstruktur für Hersteller und Vertriebspartnern empirisch untersucht. Dabei geht der Autor detailliert auf die Besonderheiten von Mehrkanal-Vertriebssystemen e… Die Erfolgsauswirkungen der Vertriebsstruktur: Eine empirische Untersuchung im Mehrkanalkontext (Schriftenreihe des Instituts für Marktorientierte … (IMU), Universität Mannheim) (German Edition)


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Consumer Behaviorand Marketing Strategy Olson PDF 2a67d8a81

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by J. Paul/ Olson, Jerry C. Peter : Consumer Behaviorand Marketing Strategy

ISBN : # | Date : 2007-01-16

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PDF-62f82 | … Consumer Behaviorand Marketing Strategy


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Strategic Internet Marketing Susan Dann PDF 68095e148

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by Susan Dann : Strategic Internet Marketing

ISBN : #0471343005 | Date : 2001-08-20

Description :

PDF-19c06 | … Strategic Internet Marketing


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by Miriam Mennen : An Analysis of Ryanair’s Corporate Strategy

ISBN : #3640569342 | Date : 2010-03-22

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PDF-28db1 | Essay from the year 2005 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 72 % – A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The a… An Analysis of Ryanair’s Corporate Strategy


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by Luc Bardin : The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably

ISBN : #1911583492 | Date : 2017-06-01

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PDF-832ec | Despite its transformational power, the Brand is rarely at the very core of an organization’s strategy. Meanwhile, disruption is the new normal—and business leaders are faced with spiraling challenges and complexity to grow and sustain their brands in the brave, new world. Through candid and unique interviews with over 40 C-suite leaders—as well as ground-breaking forensic analysis of 20 Brand… The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably


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